Discover exciting articles about creating unforgettable events.
By clicking “Allow,” you agree to the storage of cookies on your device to improve page navigation, analyse site usage, and support our marketing efforts. For more information, see our cookie policy.
Our Event Management Survey will be published in its second edition in 2026. With 781 participants, the latest edition delivers more responses than ever before, significantly strengthening the validity of the results. For the first time, year-on-year comparisons between 2025 and 2026 provide valuable insights into how event management is evolving within organisations. One trend stands out clearly: time and resource constraints are moving into sharper focus, making the targeted use of tools, automation and AI more important than ever.
Events are strategic touchpoints that significantly shape brand identity, company culture, and customer relationships in large enterprises. As the number and variety of events grow, so do the demands on planning, execution, and evaluation. But how can events be efficiently managed and scaled within large organisations? Our guide explores what’s required for large enterprises to successfully implement a scalable event management platform.
One of the biggest risks for event managers is poorly attended events - this frustrates not only the organisers but also the participants. However, there are clear recipes for successful events. In our guide, we reveal the most important aspects of what successful events need.
Choosing the right time for a business event is crucial for event planning, as it has a direct impact on the success of the event. Optimal timing ensures higher attendance because attendees are more available and have fewer conflicting schedules.
The no-show rate is one of the most important key figures in event marketing. Knowing the no-show rate and aligning the event organisation accordingly saves money and prevents food waste. A low no-show rate is always a sign of success for events. In this article you will find tips for a low no-show rate.
.avif)
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
