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Master the complexity of your event registration with these tips

Organizing an event can be a challenging task, especially when it comes to event registration. While a simple registration is quickly set up, the complexity can quickly increase when different registration options are required for different target groups. In this post, we will show you step by step how to successfully manage this complexity.

May 7, 2024
5 min
Frau am Laptop
Anna Fredholm
Frau am Laptop

Step 1: Create a clear overview

Before you start configuring event registration, it is important to get a clear overview. Start by identifying the different audiences for whom the event is relevant. These could be internal employees, external customers, or special VIP guests. Once you have defined the audiences, make a note of all the registration options that might be relevant to each group. This could include choosing different sessions, days, or additional services such as hotel accommodations. Also consider any additional information you may need from attendees, such as food preferences or other special needs.

Another important step is to identify constraints and rules. There may be certain restrictions or requirements that need to be considered, such as booking certain sessions only for a specific target group.


Step 2: Creation of a booking matrix

Once you have gathered all the relevant information, it is helpful to create a booking matrix. This matrix serves as a visual representation of the different registration options for each target group. Such a matrix allows you to clearly structure the booking logic and identify potential problems or gaps in the registration process early on. A possible booking matrix might look like this

Booking matrix event registrations

Step 3: Configuration of the event registration

Once the booking matrix has been created, the next step is to configure event registration accordingly. This is where event management software that can handle the complex logic comes in handy. Ideally, the tool should offer flexible capacity limits, the ability to configure different permission groups, and flexible, customizable registration forms.

If you are not using a specific event management software, it is important to handle registration separately for each target group. This means creating separate registration forms and event websites for each audience. However, it is important to note that this can quickly lead to a loss of overview and control over the registration process.

Step 4: Consideration of multilingualism

An additional challenge in event registration is multilingualism, especially when target audiences communicate in different languages. In this case, it is important to choose an event tool that allows for seamless integration of multiple languages. This eliminates the need for multilingual registration forms per audience and reduces complexity.

Step 5: Testing and Verification

Before you promote your event, it is important to thoroughly test the different user journeys. Make sure that all conditions and rules are configured correctly and that the registration process works smoothly. This includes reviewing registration forms to ensure that all required information can be entered correctly.

By following these steps, you can effectively manage the complexity of event registration and ensure a smooth registration process for your event.

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Helpful information for event managers

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