What should be included in your event budget?
A complete event budget covers all direct and indirect costs of your event. This includes:
- Venue costs: rent, cleaning, electricity
- Catering: food, drinks, staff
- Staffing: internal and external team members
- Tech & infrastructure: lighting, sound, stage, furniture
- Marketing & communication: invitations, advertising, event website
- Attendee management software: licence, check-in, badges, support
- Speakers & artists: performance fees
- Travel, meals & accommodation: for speakers, VIPs and staff
- Decor & branding
- Security & any applicable fees or insurance
- Unexpected expenses & contingency buffer
As the last point shows, a realistic budget should always include financial leeway for unforeseen circumstances. Rarely does an event budget end up lower than originally estimated.
What empirical values are there for calculating the event budget?
The amount you’ll need to budget depends heavily on the type and scale of the event, as well as your audience. As a rough guide:
- Internal events: CHF 100 to 250 per person
- Client or partner events: CHF 200 to 500 per person
- Large conferences or trade fairs: CHF 500 to 1,500 per person
These figures can vary significantly depending on region, venue, number of attendees, and type of catering.
A tip for initial calculations: Work backwards based on the value your event brings. An event can also be designed around your available budget. For example, if your marketing team usually calculates CHF 250 per new lead from other channels, you can use this as a benchmark when planning a customer acquisition event.
Which budget items are most likely to cause unforeseen costs?
Some cost areas can quickly become budget-busters:
- Technology: rising costs for additional requirements from speakers or performers
- Unknown no-show rate: a high no-show rate leads to unnecessary catering and staff costs. On the other hand, more attendees than expected can drive up expenses – especially if registration isn’t capped
- Weather-related changes: outdoor events might need last-minute changes, which cost extra
- Overrunning event schedule: many costs depend on your planned duration. If it runs over, additional staff costs can arise
- Last-minute bookings: hotels, transport or materials ordered on short notice or express can result in unplanned expenses
Our tip: Always plan a 10–15% buffer in your event budget for unexpected costs.
Event budget hacks
These 7 approaches can save costs in the run-up to event planning.
1. Pick your event date strategically
Venue rental prices vary greatly depending on the time of year, day of the week, and overall demand. Plan your event during a low-demand period to benefit from better rates.
2. Share infrastructure
Is another event taking place just before or after yours? Then it’s worth getting in touch with the organisers. Sharing furniture, tech equipment or setup costs can lead to significant savings.
3. Reuse materials
Use neutral signage, modular décor and reusable branding elements. This way, you can reuse materials for future events and cut down on one-off costs.
4. Plan staffing efficiently
Instead of fully staffing every role throughout the event, schedule staff based on actual need – particularly during setup, peak periods, and teardown. Anyone not needed at a certain time can be redeployed elsewhere.
5. Book flexible catering
A buffet with flexible numbers or food trucks that operate on a revenue-share model are usually more affordable than a fixed menu. This is especially helpful when the number of attendees or the no-show rate is unclear.
6. Use event software instead of outsourcing
Many tasks can now be done in-house using tools like Oniva. From your event website and invitation management to check-in – you stay in control, reduce external costs, and can reuse templates from previous events to save time.
7. Get your own team involved
Make use of your internal talent! Many team members enjoy a change of scene, and being part of an event can boost team spirit. It saves you from hiring external staff and increases identification with the event.
Conclusion
A well-thought-out event budget is the foundation of cost control. With a few simple strategies, you can significantly reduce event costs. Those who plan early, make realistic assumptions, use efficient event tools and draw on internal resources can create high-impact events – even with smaller budgets.