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As an event manager under time pressure, efficiency is the key to success. In this post, we'll introduce you to useful tools that will help you do your job as an event manager more easily and effectively. Let's dive in and find out how these tools can efficiently take your event communication to the next level.
Anna brings over 8 years of experience in digital event management, including 2 years as Marketing Manager at START Global for the START Summit, and is an expert in product development and customer success at Oniva. She holds a Master's degree in Business Innovation from HSG.
Event managers can save significant time by using the right tools across the core areas of event planning: royalty-free imagery (Pexels, Unsplash), AI-assisted content creation (ChatGPT, Canva), graphic design (Canva, Adobe Express), translation (DeepL), and event-specific platforms such as Oniva. AI tools in particular are increasingly useful for drafting event copy, developing visual concepts, and creating personalised communication at scale.
License-free images in the best resolution and size can be obtained for your event website or event invitation from the following websites. Please note that license-free images are used in many different ways and can therefore make your event less unique.
Pexels makes it easy to search for royalty-free images and benefit from a huge database of images. Videos are also available.
Unsplash is similar to Pexels, but no videos can be obtained here. Instead, the site offers 3D renderings and much more.
AI-generated images are not always for every event use case suitable, but they can generate interesting ideas and help you find inspiration.
Midjourney is a text-to-image tool that uses artificial intelligence to create visual art, images and graphics. Using text descriptions in the form of sentences or keywords, users can give commands and Midjourney generates the desired image. The tool is capable of creating a variety of images, graphics, comics and 3D images as long as the correct text commands are entered in English.
Here is an example created with Midjourney using keywords "event" and "people":
Colour palettes are ideal for creating event invitations or event websites with a well-coordinated colour palette, for example. The hex code of the colour to be used for the event can be copied and pasted into the display settings of your event management software.
Coolors is a website and app where you can create colour schemes for design projects. You can select or generate colours, save and share colour palettes. It is very popular with designers as the solution is very easy to use.
Here, for example, colour palettes can be generated automatically:
However, colour schemes can also be generated from selected images, here with the example image that was generated with Midjourney:
A text generated by artificial intelligence can take a lot of the work out of researching and writing texts such as event invitations or event descriptions.
ChatGPT is a large artificial intelligence model that specialises in natural language. It can perform various tasks, such as answering questions, conducting conversations, generating texts and performing translations. ChatGPT is designed to provide human-like responses and can be used in many applications.
Here is an example of an invitation to a business event created by Chat GPT:
Translation tools are very useful when an event needs to be translated into multiple languages.
DeepL is a translation service that automatically translates texts into different languages. Compared to other translation services, DeepL is considered to be very accurate and reliable. The service uses artificial intelligence to take into account the meaning of words and the grammar of the language to produce translations that are as natural as possible. DeepL also attaches great importance to data protection and security and does not store the texts permanently.
Spell checking tools can be used to improve the quality of texts, to appear more professional or to avoid comprehension problems for readers.
DeepLWrite is a writing assistant that offers suggestions for different types of texts. It analyses the text and suggests context-related formulations and expressions to save time and improve the quality of the text.
Grammarly is a writing assistant that helps to find and correct spelling, grammar and punctuation errors in texts. The software uses artificial intelligence to analyse the user's spelling and offers suggestions for improvements.
AI tools help event organisers to draft texts more quickly, segment target audiences more effectively and automate communication processes. This enables invitations, event descriptions and follow-ups to be produced more efficiently and consistently, without compromising on quality.
AI is primarily used for creating event copy, personalised email campaigns and content ideas. It is also increasingly being used to optimise messaging, tone and target audience engagement, as well as for translations or variations of communication content.
Despite automation, human oversight is crucial to ensure the right tone, brand voice and accuracy of content. Furthermore, data protection, the quality of the data set and a clear prompt strategy should be taken into account to ensure that the AI is used effectively and purposefully.
Learn more about the possibilities of Oniva for your organisation.
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