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Company anniversaries are special milestones that represent the existence and success of a business. They provide a great opportunity to honour past achievements, celebrate the present, and shape the future. Here you’ll find best practices and ideas for your company anniversary.
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Company anniversaries are significant occasions symbolising a business's stability. But which anniversaries are worth celebrating? Here are some key milestones that we believe deserve a celebration:
The first year is often the hardest for a company. Celebrating a successful first year shows that the business has found its footing and overcome initial hurdles.
Reaching five years marks an important milestone, as many startups don't survive the first five years. This anniversary demonstrates stability and growth.
Being in business for a decade is an impressive achievement. The ten-year anniversary is often worth a bigger celebration, as it shows that the company is not only viable but also successful in the long term.
These milestones mark two decades of progress and stability. They are opportunities to plan larger events, reflect on the company's history, and take a positive assessment.
A quarter-century in business is a remarkable success. This anniversary should be celebrated grandly, as it shows the company's longevity and continued relevance in an ever-changing market.
When a company reaches its 50th or greater anniversary, it is an extraordinary milestone and should be celebrated with a big event. It signifies stability, tradition, and a deep-rooted presence in the market. These anniversaries are the best opportunity to showcase the company's history in a special way.
Your employees are the heart of your company. A company anniversary is the perfect occasion to acknowledge their work and dedication. Celebrating shows appreciation and motivates your team to continue giving their best.
An anniversary celebration fosters unity and team spirit. Shared experiences and celebrating successes strengthen the sense of togetherness and improve collaboration within the team.
An anniversary provides the ideal opportunity to thank your customers and business partners. A celebration or event shows them that you value their support and loyalty.
Celebrating a company anniversary can increase your business's visibility. Press releases, social media posts, and events generate attention and can attract new customers and partners.
An anniversary celebration promotes pride in achievements and strengthens identification with the brand. This applies to both employees and customers and partners.
A company anniversary offers the opportunity to look back on the company's history and successes. At the same time, you can present the vision and plans for the future, creating motivation and inspiration for everyone involved.
A well-organised anniversary event can help attract new customers and strengthen existing customer relationships. Special promotions, discounts, or presentations can showcase your products and services.
Celebrating an anniversary shows that your company is stable and successful, making it attractive to potential new employees. At the same time, recognition and appreciation promote the retention of existing employees.
An anniversary is a great opportunity to celebrate and strengthen your company's values and culture. This helps create a positive work environment and solidify the company's identity.
Last but not least, a company anniversary should be a time of celebration and joy. It's an opportunity to leave daily routines behind, have fun together, and enjoy the positive moments.
The LEGO Group celebrated its 90th anniversary in 2022 with a major global campaign under the motto ‘Rebuild the World through Play’. This campaign included various activities, including the LEGO CON, the ‘90 Years of Play’ events in LEGO stores and various competitions. The celebrations culminated in ‘World Play Day’ on 10 August, the official anniversary day. (Source)
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To mark its centenary in 2016, BMW staged an impressive brand experience of the future under the motto “THE NEXT 100 YEARS”. At the heart of the celebration was a spectacular show at Munich’s Olympic Hall with over 2,000 invited guests, including celebrities, partners, and media representatives. The highlight was the unveiling of futuristic concept cars that showcased BMW’s vision for the next 100 years of mobility, design, and technology. A global roadshow took the event to London, Beijing, and Los Angeles, turning the anniversary into a worldwide brand moment. With this production, BMW successfully created an emotional link between its past and future, positioning itself as an innovation-driven company. (Source)
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To celebrate the 100th anniversary of the legendary perfume Chanel No. 5, the fashion house Chanel launched the exclusive campaign “Factory 5,” which elegantly blended past and present. The perfume was presented in a limited-edition collection wrapped in everyday packaging such as paint cans and teacups – a tribute to its industrial origins. This pop-cultural staging was spectacularly showcased in international pop-up stores and on social media. An accompanying digital campaign featuring AR elements and influencers generated global attention. With this, Chanel made a powerful statement in creative brand stewardship and iconic rebranding. (Source)
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For its 100th anniversary, Disney celebrated its history and future as an emotional storyteller with the global campaign “Disney100.” The highlight was the animated short film Once Upon a Studio, featuring over 500 Disney characters from different generations appearing together – a truly goosebumps moment for fans worldwide. The anniversary was further marked by spectacular light shows at Disneyland Paris and in the USA, alongside exclusive merchandise and streaming events. The campaign achieved massive reach and strong viral resonance on social media. Disney demonstrated how to authentically and movingly celebrate 100 years of brand love. (Source)
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For its 125th company anniversary, Coca-Cola transformed its corporate headquarters in Atlanta into an impressive projection surface for a spectacular 3D light show. The iconic glass facade became the stage for moving images, brand moments, and emotional retrospectives from 125 years of brand history. At the same time, Coca-Cola launched a digital memory platform where fans could share personal stories and memories related to the brand. The event achieved worldwide media coverage and strengthened the emotional connection to the brand. With this, Coca-Cola celebrated not only an anniversary but also its role as a cross-generational cultural companion. (Source)
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Celebrating a company anniversary offers numerous benefits, from recognizing and motivating employees to strengthening customer loyalty, increasing brand awareness, and promoting corporate culture. It is a valuable milestone that should be celebrated with pride and joy. So, plan your anniversary and take the opportunity to showcase your company in the best light! With the event software Oniva, you are guaranteed a professional event experience.
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The 2m2c - Montreux Music and Convention Centre is a multi-purpose exhibition center on the shores of Lake Geneva. Known for the Montreux Jazz Festival, the location offers space for up to 1,500 participants for congresses. Even after the ongoing renovation until 2025, the location will remain known for its unique atmosphere and views.
The Beaulieu Congress Center in Lausanne describes itself as a combination of the tried and tested with modernity. Modular rooms offer space for up to 4,700 participants. Thanks to two bus lines, the location can be reached with a direct connection from Lausanne's SBB train station.
Better known as a trade fair location, Bernexpo will be offering new, different rooms for conferences in the federal city of Bern from 2025. The new construction of the "Festhalle" will create interesting possibilities with a capacity of up to 1,300 guests in one hall.
With five spacious halls and 25 conference rooms, the Congress Center in Basel offers many possibilities for a wide variety of events. In addition to its central location in Basel's city center, the congress location has the advantage of being directly connected to the exhibition grounds, making it the largest congress center in Switzerland in terms of space.
The Convention Center (Kongresshaus) Zurich describes itself as the newest congress center of its kind in Switzerland. It is located directly on the shores of Lake Zurich and, thanks to its flexible room layout, offers options for a wide variety of event types and parallel break-out sessions for up to 4,500 participants. A breathtaking panorama on the terrace offers ideal conditions for relaxing breaks.
The Lucerne Culture and Convention Center is located in central Switzerland on the shores of Lake Lucerne and offers space for conventions with up to 2,815 participants. Numerous break-out rooms offer the opportunity for parallel sessions. The concert hall is known worldwide for its outstanding acoustics and is therefore ideal for a musical show to round off a conference.
This classic venue in the federal city of Bern is the largest cultural and congress center in the region to date and offers 28 rooms for conferences. The "Arena", the largest hall, can accommodate up to 1,357 guests.
Known for the International Motor Show, Palexpo offers eight conference rooms of different sizes with a maximum capacity of 2,500 participants. The venue, which has been established for many years, underwent a further expansion in autumn 2023, adding 12 new conference rooms to its offering.
The SwissTech Convention Center in Ecublens is one of the largest convention centers in the Lake Geneva region. It can accommodate 3,000 participants in up to three halls. The less than ideal accessibility is compensated for by a modern and impressive auditorium.
"The Hall" in Zurich Stettbach offers around 2,000 square meters of space for congresses and conferences with up to 3,051 seats. The adjoining room can accommodate up to 500 guests for break-out sessions. "The Hall" is located right next to Stettbach railroad station and can therefore be reached from Zurich in a short time.
ACO Hospitality in Büdelsdorf features the ACO Academy, a modern conference centre with eleven high-quality rooms, ideal for congresses and specialist seminars. The adjacent exhibition hall, covering 2,900 m², enables the hosting of large-scale events such as trade fairs and exhibitions. Its open architecture, featuring large glass surfaces, creates a comfortable atmosphere for up to 2,000 attendees, supported by top-tier audio and video technology.
Arena Berlin is a versatile event venue in the Alt-Treptow district of Berlin, perfectly suited for congresses. The listed site comprises six indoor and outdoor locations, including the impressive 6,500 m² Arena Hall, which can accommodate up to 9,000 people with its free-span roof structure. Thanks to its flexible space design and modern infrastructure, Arena Berlin offers optimal conditions for congresses, trade fairs, and conferences.
The CCD Congress Center Düsseldorf is a state-of-the-art convention centre with a total capacity of up to 7,500 people and 41 modular rooms that can be combined as needed. Its central location in Düsseldorf, just 3 km from the airport, and excellent transport links make it an ideal venue for national and international congresses.
The CCH – Congress Center Hamburg is one of Europe's most modern and largest congress centres, offering flexible spaces for events with up to 12,000 participants. With top-class event technology, sustainable design, and a central location in Hamburg, the CCH provides optimal conditions for international congresses and conferences. Its excellent transport connections, extensive service offerings, and proximity to hotels and cultural attractions make it a premier choice for organisers.
The CCP CongressCentrum Pforzheim offers flexible spaces for congresses, conferences, and events with up to 2,000 attendees, centrally located between Stuttgart and Karlsruhe. With modern event technology, adaptable room concepts, and first-class service, it provides ideal conditions for professional congresses. Its direct connection to hotels and picturesque location on the banks of the Enz River make the CCP an attractive venue in Baden-Württemberg.
The Congress Center Essen offers three congress centres with a total of 28 adaptable spaces, including ten halls and thirteen conference rooms, providing flexible solutions for congresses and conferences of various sizes. Its direct connection to the Grugahalle and exhibition halls allows events for several thousand guests. Each year, around 800 events with a total of 80,000 attendees are held here, demonstrating the centre's versatility and capacity.
The Congress Center Leipzig (CCL) is a premier congress venue, distinguished by its modern architecture, flexible room concepts, and direct connection to the Leipzig Exhibition Centre. With facilities for events of all sizes, high-quality event technology, and a comprehensive service offering, the CCL provides ideal conditions for national and international congresses. Its excellent accessibility and strong ties to science, business, and culture make it a key conference destination in Germany.
The HCC Hannover Congress Centrum is a historic yet modern congress venue with versatile space options for events of all sizes. With state-of-the-art event technology, a sustainable infrastructure, and excellent transport links, it provides ideal conditions for national and international congresses. The combination of historic charm and contemporary facilities makes the HCC a unique event venue in the heart of Hannover.
HALLE MESSE in Halle (Saale) is a versatile event centre, ideal for congresses. With flexible halls and conference rooms that can be individually arranged with seating, stages, and screens, it offers tailor-made solutions for events. Thanks to its modern infrastructure and central location, HALLE MESSE is an attractive venue for successful congresses and conferences.
The ICM – International Congress Center Messe München is a cutting-edge congress venue, distinguished by flexible room concepts, first-class technology, and a capacity for up to 6,000 participants. Directly connected to the Munich Exhibition Centre, it provides ideal conditions for international congresses, conferences, and corporate events. With sustainable infrastructure, top-tier service, and state-of-the-art event technology, the ICM sets new standards in professional event organisation.
The BALLHAUSFORUM at INFINITY Munich is one of the largest event spaces in the Munich area, featuring a 1,340 m² auditorium under an impressive glass dome, providing ideal conditions for congresses and conferences. It offers flexible room configurations for up to 1,400 seated guests in theatre-style seating or up to 2,750 people with 360° tiered seating. The adjoining hotel offers 40 additional event rooms and 439 guest rooms, ensuring seamless integration of accommodation and events.
The Kultur- und Kongresszentrum Liederhalle in Stuttgart combines listed architecture with a modernised conference area, providing an ideal setting for congresses. With 14 flexible meeting rooms and 5 halls accommodating up to 2,100 people, it enables a wide range of events. Its central location in Stuttgart’s city centre, direct hotel connections, and proximity to the Bosch-Areal with shops, restaurants, and bars offer attendees convenience and a variety of leisure options.
Messe Magdeburg is a modern exhibition and conference centre in Saxony-Anhalt, ideal for congresses. With three halls offering a covered exhibition space of 9,000 m² and an adjoining conference centre, it allows for flexible event planning for up to 2,314 people in theatre seating. Thanks to its high-end technical equipment and versatile room layouts, Messe Magdeburg provides optimal conditions for successful congresses and conferences.
Messe Magdeburg is a modern exhibition and conference centre in Saxony-Anhalt that is ideal for congresses. With three halls, which together offer a covered exhibition area of 9,000 m², and an adjoining conference centre, it enables the flexible organisation of events for up to 2,314 people seated in rows. Thanks to its state-of-the-art technical equipment and variable room concepts, Messe Magdeburg offers ideal conditions for successful congresses and conferences.
The Congress Centrum Bremen offers flexible spaces for congresses and conferences of various sizes, with five halls, seven salons, four breakout rooms, and two foyers. Its postmodern architecture and playful details create an inviting atmosphere for professional exchanges. Thanks to its central location in Bremen and direct connection to the Maritim Hotel Bremen, organisers and participants benefit from short distances and a convenient infrastructure.
The Musik- und Kongresshalle Lübeck (MUK) is a multifunctional event venue offering 15 rooms for 10 to 3,500 people, providing diverse options for congresses, conferences, and exhibitions. Its flexible room layout allows for tailored solutions for different event formats. With a total space of 4,000 m² and a capacity of up to 2,000 people, MUK is an ideal location for a variety of events.
The Rheingoldhalle in Mainz is a modern conference centre with a total of 9,000 m² of flexible event space and over 20 meeting rooms, some of which are flooded with natural light and offer views of the Rhine. The largest room, the Kongress-Saal, has a floor area of 1,744 m² and can accommodate up to 2,144 people depending on the seating arrangement. Following its renovation, completed in 2021, the Rheingoldhalle features state-of-the-art technology, sustainable amenities, and flexible room configurations, making it ideal for congresses and conferences.
The RuhrCongress Bochum is a modern event venue in the heart of the Ruhr region, making it an excellent choice for congresses. With its flexible, state-of-the-art spaces, it provides the perfect setting for events of all types and sizes, from business and science to trade fairs. Thanks to its excellent infrastructure, cutting-edge event technology, and well-planned logistics, your vision can be brought to life professionally.
The Schwabenlandhalle in Fellbach, near Stuttgart, is a versatile cultural, congress, and conference centre, ideal for congresses. With a total of nine bright and fully equipped rooms, it offers flexible event spaces for gatherings of all sizes. The largest hall, the Hölderlin Hall, has a floor area of over 1,100 m² and can seat up to 1,400 people in theatre-style seating, making it particularly suitable for large congresses and conferences.
The Tempodrom in Berlin is a multifunctional event venue with impressive architecture, perfect for congresses. Its main space, the Grand Arena, accommodates up to 4,200 guests and features flexible room elements that create adaptable spaces for different event formats, including conferences and congresses. With its central location near Potsdamer Platz and its modern facilities, the Tempodrom offers excellent conditions for successful congresses and events.
The Uber Eats Music Hall in Berlin is a state-of-the-art event hall, ideal for congresses and corporate events. With a standing capacity of up to 4,350 and seating for around 2,250 guests, it offers flexible space solutions for various event formats. The hall features excellent acoustics, optimal sightlines, and cutting-edge event technology, making it a versatile venue for conferences, product presentations, and corporate celebrations.
The myticket Jahrhunderthalle in Frankfurt am Main is one of Europe’s largest private cultural initiatives and offers a variety of congress and conference spaces, including its impressive dome hall and several conference rooms. The dome hall spans 4,800 m² and can accommodate up to 3,000 people, making it ideal for large congresses. Additionally, the venue offers modern technology and flexible space concepts that can be tailored to different event requirements.
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