What types of business events are there?

Conferences: Large events where experts give talks, hold discussions and provide networking opportunities.

Seminars and workshops: Interactive events that cover specific topics and provide participants with practical skills or knowledge.

Conferences: Meetings of groups or organizations to discuss common goals, challenges or projects and develop solutions.

Trade fairs and exhibitions: Events where companies can showcase their products and services and meet potential customers.

Networking events: Events to meet potential customers, partners or investors and make contacts.

Employee events: Events for employees to promote motivation, team spirit and greater company loyalty.

Product launches: Events to officially present new products or services and to address potential customers or interested parties.

Customer events: Events organized specifically for existing or potential customers to maintain customer relationships or attract new customers.

The list is not exhaustive, but shows that business events always take place in a business context.

Why is it important to choose the right time for a business event?

As mentioned in the introduction, choosing the right time has an impact on the success of the event. In addition, good timing facilitates the availability of venues, suppliers, and speakers, as they may not already be booked elsewhere. It also allows for better coordination with business activities to ensure that the event does not conflict with important projects or events, and to ensure the participation of relevant stakeholders.

‍Why are business events held during the week?

Business events are often held during the week because this is the time that attendees can usually book as work time. This means they are more likely to attend events without having to sacrifice additional time off. Scheduling business events during the week also increases the likelihood that attendees will be available, as they typically reserve their weekends for personal matters or recreation. As a result, choosing weekday event dates allows for greater attendance and more effective use of work time for business purposes.

What is the most popular day of the week for business events?

The evaluation of all events organized with Oniva event management software has shown that among weekdays, Thursday is the most popular day for business events, accounting for 40% of all organized events. Thursday provides a good balance between the beginning and end of the work week, making event attendance less affected by weekend plans. Wednesday follows with 21% and Tuesday with 17% of events, with both days also popular due to their position in the middle of the week, providing a good opportunity to reach a high number of attendees.‍

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What is the most popular month for business events?

The analysis of our event platform Oniva has shown that the most popular month for business events is September with 16%. October is only slightly more popular with 15% of all events among event organizers. The months of May, June and November share third place with 11% each. The preference for these months can be attributed to various factors. These include high availability of participants due to low vacation absences, favorable weather conditions, increasing business activities or availability of event venues and service providers at these times.

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Should I hold my event during or outside of these popular event times?

The decision to hold an event during or outside of popular times depends on various factors. These include the strategic objectives of the event, the company's business, the popularity of the event and seasonal trends. While popular times such as September and October may have a greater appeal to attendees, events outside of these peak periods may offer less competition and potentially lower venue and service costs. Ultimately, the choice of timing for an event should be carefully considered to achieve the best possible results and meet the objectives of the event.