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Updated:
May 22, 2026

Swisscom Zoon becomes Oniva AG

Since 2019, Swisscom Broadcast AG's event management software Zoon has been used to organise over 5,000 events with more than 1 million participants. Zoon is now being spun off under the name Oniva.

Published
February 29, 2024
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Team picture with Simon Gadient, Anna Fredholm and Marc Blindenbacher.
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Simple and secure event management with Oniva

With Zoon, all event communication can be digitised with a single solution: from the invitation to the website to the event check-in and thank you email. Specific settings allow you to customise the solution to the needs of your own organisation.

Zoon was founded in 2019 to develop Swisscom's event management software into a market-ready product. "We quickly realised that Swisscom's challenges in event management also exist in other companies," says Marc Blindenbacher, the new CEO of Oniva AG. Organisations often have many events:In addition to marketing events or conferences, training sessions, for example, also have a strong event character from a procedural point of view. "With our solution, organisations can cover almost all events and save up to 80% of their previous time expenditure." More than 5,000 events with over 1 million participants have already been handled via Zoon. In addition to Swisscom, companies such as Axpo, Canton Vaud, Mepha Pharma and SBB rely on the solution.

Zoon becomes Oniva

From March 1, 2024, Zoon will become an independent spin-off called Oniva AG. The company will be managed by the existing team with many years of expertise in the event management software sector. The founders and members of the management team are Marc Blindenbacher, Anna Fredholm and Simon Gadient.

"We will continue to develop the existing solution within Oniva to make organising events even easier and more efficient for everyone in the company," says Anna Fredholm, responsible for product development. In many cases, the role of event manager is only taken on temporarily or once a year. That's why we attach great importance to a user-friendly and secure solution," says Anna Fredholm. For example, Oniva offers the function to anonymise personal data after an event at the touch of a button.

Frequently asked questions

Everything you need to know about this topic.

Why did Swisscom Zoon become Oniva AG?

Zoon was spun off as an independent company under the name Oniva AG in order to further develop the event management platform independently and position it more effectively on the international stage. The aim was to create greater flexibility, visibility and growth opportunities outside the Swisscom Group.

What is Oniva and what event management features does it offer?

Oniva is a leading Swiss event management software company that was established in 2024 as a spin-off from Swisscom. Originally operating under the name Zoon, the platform has handled over 5,000 events with more than 1 million participants since 2019. Oniva enables the complete digitalisation of event communication – from invitations and the event website to check-in and thank-you emails.

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