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10 requirements for event management software for companies

Digitalization doesn't stop at business events either. Digital attendee management solutions help event managers in companies save both time and money and also help your guests have a seamless visitor experience. Today, there are already various platforms, software and tools that help to organize corporate events more efficiently. But before you make a selection, you should review the offers in detail and compare them with the individual needs of your organization.

December 12, 2022
2 min
Photo of a speaker sitting in front of an audience and speaking into a microphone.

Anna brings over 6 years of experience in digital event management, including 2 years as Marketing Manager at START Global for the START Summit, and is an expert in product development and customer success at Oniva. She holds a Master's degree in Business Innovation from HSG.

Expertise
#Event marketing #Innovation #Event technology
Co-Founder
Oniva
Photo of a speaker sitting in front of an audience and speaking into a microphone.

The following 10 requirements will help you complete your checklist during an evaluation of an event management software:

1. Usability

It is often the case in companies that employees are not commissioned to organize events on a daily basis. In this case in particular, the event management software should be intuitive to use and simpler events should be able to be recorded without training.

2. Individual CI/CD

As the organizer of a corporate event, your organization is the sender. This should already be visible when sending the invitation and on the corresponding event page. So make sure that your individual corporate identity and corporate design can be integrated into the event management software as seamlessly as possible.

3. Flexible booking options

A simple registration option can usually be covered with a variety of event solutions. But what if there are multiple registration options, such as sessions or different days? In this case, you should make sure that the event management software can cover your use case.

4. Integrated event check-in solution

Experienced event managers know that after registration for an event, participant management has not yet been completed. Access to the event must be an integrated and automated part of the event management software. This ensures that the visitor experience is as simple and consistent as possible. It should be noted that no one likes to wait long at an event. A powerful event check-in solution is therefore a must for the future event management software.

5. Transparent data storage

In the age of stricter data protection laws, the organization or organizer is responsible for participants' data. Since the introduction of the Swiss and European General Data Protection Regulation, companies have been held accountable. Accordingly, you need transparent information about where and how your participants' data is stored. The event management software should therefore meet the minimum requirements for data protection, data security and compliance.

6. Flexible user management

Participant or event data can also be sensitive within organizations. A well-thought-out user administration helps you to distribute rights to event administrators in such a way that participant and event data is only accessible to authorized persons.

7. Data sovereignty

Free platforms for participant management can be tempting from a cost perspective. However, control over one's own data is often not guaranteed there. However, you should have full control over your customer data and be its owner.

8. Automated & individual communication

After registration, the visitor usually receives an automated confirmation of the registration. Make sure that you can personalize this confirmation. This is the only way you can respond to your specific communication concept for the event and personalize the approach.

9. Limited login options

At business events, there is always the requirement that not everyone is allowed to attend an event. Therefore, make sure that the event management software offers the option to restrict access to login for selected people.

10. High load capacity

Perhaps you are organising smaller company events today, with maybe up to 50 participants. However, keep in mind that the day may come when you have to organize the company anniversary with up to 2,000 visitors. In such a case, your event management software should withstand a high load capacity. Therefore, check with the solution provider for the performance values regarding the number of possible participants at the same time. This ensures that there are no frustrations during the booking process.

In addition to these requirements, there are often other individual or specific needs. Surveys among future users of your event management software or discussions with companies that have already completely digitized their event processes help ensure that nothing is forgotten about your list of requirements.

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