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HubSpot
HubSpot
HubSpot & Oniva – Keep your CRM up to date
Seamlessly synchronise your event contacts with HubSpot and maintain your CRM data automatically.
Connect Oniva directly to HubSpot and keep your CRM automatically up to date. Registrations and attendance data are synchronised as marketing events, new registrations are created as contacts, and existing profiles are updated in real time without any manual steps in between. HubSpot lists can also be imported directly into Oniva, ensuring you’re working with the right contacts for every event. This gives you a complete overview of your event leads and allows you to launch targeted follow-up campaigns directly from HubSpot.
Instructions
- Create a private app in HubSpot: Go to Settings → Integrations → Private Apps, create a new app (e.g. ‘Oniva Integration’), assign the required scopes and copy the access token from the ‘Authentication’ tab.
- Connect HubSpot to Oniva: In the client overview, navigate to “App Connections”, select HubSpot and paste the access token.
- Select features: Specify which features you wish to use: Contact import from HubSpot, marketing event synchronisation and/or custom objects for personalised event links.
- Activate the app connection: Activate the connection for the desired workspace and event; the integration is then ready for use.
Requirements
- HubSpot Free account or higher
- Marketing Hub, Sales Hub or CRM Free
- HubSpot API access enabled
(HubSpot → Settings → Integrations) - Admin rights in Oniva
Tenant admin permissions
Licence & pricing
- Available on all annual licence tiers
Supported for Basic, Advanced, Premium and Enterprise (not available for event-based licences) - Additional costs (if applicable):
Standard API available as an add-on for Basic and Advanced plans (see pricing)
Use cases
- Import contacts from HubSpot into events: For teams who want to populate their guest lists directly from HubSpot.
- Import accounts from HubSpot into Oniva: Ideal for organisations that manage their customer base, members, or other core audiences in HubSpot.
- Feed event attendance data back into the CRM: For teams who want to follow up with their HubSpot contacts in a targeted manner after the event.
- Launch targeted follow-up campaigns from HubSpot: For marketing teams who want to follow up on event leads directly in HubSpot.
- Manage personalised event links via custom objects: For teams who want to send individual access details or links to attendees via HubSpot.
- Importing contacts from HubSpot as accounts in Oniva: HubSpot contacts are converted directly into Oniva accounts, for example to grant access to events.
Further links
- HubSpot – HubSpot website
- Get started with HubSpot CRM for free – HubSpot CRM
- HubSpot API - Oniva support article
Validate your use case
Want to check your specific use case with Oniva? Get in touch with us.
Frequently asked questions
If a contact with the same email address already exists, it is updated. Otherwise, a new contact is created.
Yes, unsubscriptions and cancellations are logged in HubSpot as an activity or a status change.
The integration works from the HubSpot Free plan. For advanced automation (e.g. workflows), a Starter or Professional plan is recommended.
RSVPs for Oniva events are transferred to HubSpot as "Marketing Events". The personal link is added as a custom object after the RSVP.
Yes, you can map custom fields from your HubSpot portal to Oniva data fields.