HubSpot

If a contact with the same email address already exists, it is updated. Otherwise, a new contact is created.

Yes, you can configure whether cancellations are logged as activities or status changes in the CRM.

The integration works from the HubSpot Free plan. For advanced automation (e.g. workflows), a Starter or Professional plan is recommended.

Only one HubSpot portal can be connected per Oniva tenant.

Yes, you can map custom fields from your HubSpot portal to Oniva data fields.

HubSpot & Oniva – Keep your CRM up to date

Seamlessly synchronise your event contacts with HubSpot and maintain your CRM data automatically. (coming soon)

Published on

April 15, 2026

Published by

Oniva AG

Connect: Open the settings in Oniva, select HubSpot, sign in with your HubSpot account and grant the required permissions.
Configure: Define which event data (e.g. registrations, attendance, cancellations) should be synchronised with which HubSpot objects (contacts, deals, lists).
Activate & test: Enable the integration and perform a test registration to verify that the data is correctly transferred to HubSpot.

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Available on all annual licence tiers
Supported for Basic, Advanced, Premium and Enterprise (not available for event-based licences)
Additional costs (if applicable):
Standard API available as an add-on for Basic and Advanced plans (see pricing)

Post-event lead nurturing: Webinar participants are automatically captured as leads in HubSpot and assigned to predefined email nurturing sequences.
Pipeline management for corporate events: Event registrations are reflected as deal activities in the sales pipeline, enabling account managers to act immediately.
Segmentation & remarketing: Participants are segmented in HubSpot lists based on their event behaviour (registered, attended, no-show) and can be re-engaged with targeted campaigns.